Must My Wannabe Content Creator Pal Stop Exploiting Me for Content?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

My best friend of a decade, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, she says, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes vlogs about living in our city, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her Instagram afterwards, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or be captured mid-bite. It feels invasive.

Marielle also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to someone else, or we’ll just be hanging out in the street. The dynamic feels like our bond has transformed into me serving as her unpaid videographer. She has the means to employ someone if she wanted high-quality content. Upon mentioning my unease about the situation, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn't compensate for all the time and effort I invest assisting her create material.

I’m grateful that she has helped me with my design career, but I resist our connection to become merely a tally of favours. I don't believe she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with someone. It’s so silly. I need her to recognize that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being recorded, altered, or posted for an viewers. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the creations we produce together can get us a foot in the door.

I love creating videos. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I look up to people on TikTok who pull off that style of informal, self-made film-making.

Creating content is my version of engaging with life: observing the nuances, sharing them with an viewership that values the craft behind it. It's never my aim to make my friend uncomfortable. Taking her to industry events was my way of offering access, providing her a opportunity to experience exclusive moments that could benefit her career in design too. That’s not blackmail, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I want her to see the benefits the work we create together can achieve: an opening. I understand not everyone enjoys being on camera, but sometimes spontaneity is what makes content authentic. Appearing on video occasionally is part and parcel of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private filmmaker, but companions support one another in small ways. I thought filming a short video now and then would be enjoyable for her. Innovation thrives in collaboration, and having Beth around makes projects lively and pleasurable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But creating content jointly occasionally is part of how I document our time together.

I cherish our friendship profoundly and don’t want content creation to drive a wedge between us. I’m willing to compromise: like asking before recording, and steering clear of angles that might make her uncomfortable.

This is not about control, it's regarding sharing my world while still considering hers. Obviously content creation is not a replacement for genuine friendship: it’s just part of how I live my life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a friend point a camera at you. I get that it's her passion, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the uncertain future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply all those around her is willing material. She needs to honor her friend's personal space.
Ankit, 26

She may enjoy producing videos and displaying her life online, but it’s not for everybody. It was kind she has helped her friend professionally, but she must to hear what her friend desires.
A commenter, 27

It seems like you value each other, so cling to that and make sure it’s the priority in your friendship. Foster some real experiences, where true emotions are preserved, not online archives. Even public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she’s working. Both seem unsure as to where the line is. The answer lies not in trying to change one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

Stefanie Pitts
Stefanie Pitts

A London-based journalist and cultural commentator with a passion for exploring British heritage and modern society.